What is Ecolabelling?

GEN Member Ecolabels are Among the World's Most Rigorous Environmental Labels for Products and Services

Ecolabelling is a voluntary method of environmental performance certification and labelling that is practised around the world. An ecolabel identifies products or services proven to be environmentally preferable within a specific category.

In contrast to arbitrary "green" symbols or claims made by providers, GEN members offer credible labels certified by an impartial third party for products or services that have been independently determined to meet transparent environmental leadership criteria based on life cycle considerations.

A GEN member ecolabel on a product or service means it is certified against a science-based standard. Requirements and product categories can differ but all standards address multiple environmental and health issues which can include toxicity, air quality, energy and water use, recyclability, use of natural resources, and other areas of concern.

GEN member programmes have attained the status of Type 1 according to ISO 14024:2018 Environmental Labels and Declarations—Type 1 Environmental Labelling. Find more information on the ISO principles here.

Further information

ISO14024 Guiding Principles for Type 1 Ecolabels

Diagram of Third vs. First-party Labelling

GEN Position on the ISO 14024 Standard: Type I Environmental Labelling

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GEN Ecolabels for Business
English | Spanish


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GEN Ecolabels for Consumers 
English | Ukrainian


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Ecolabelling Overview


Introductory Webinars

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The Meaning of Green: Ecolabels and Why We Celebrate Them


Europe and Africa focused:

WhatIsEcolabeling EuropeAfrica English REV072419English

WhatIsEcolabeling EuropeAfrica Russian REV072419Russian


Americas Region focused:

WhatIsEcolabeling Americas English REV072419English

WhatIsEcolabeling Americas Spanish REV072419Spanish