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Table 2.I: ISO 14024 Guiding Principles
| Clause 5.1 | Voluntary nature |
| Clause 5.2 | ISO 14020 Principles apply |
| Clause 5.3 | Applicants comply with environmental and other relevant legislation |
| Clause 5.4 | Criteria development includes comprehensive life cycle consideration approach |
| Clause 5.5 | Environmental criteria differentiate environmentally preferable products from others |
| Clause 5.6 |
Criteria based on indicators arising from life cycle considerations |
| Clause 5.7 | Fitness for purpose and levels of performance [of products] taken into account in developing criteria |
| Clause 5.8 |
Criteria are set with a predefined validity period |
| Clause 5.9 | Formal open participation process for selection and review of product categories, environmental criteria and product function characteristics |
| Clause 5.10 | All [product] environmental criteria and function characteristics are verifiable
Compliance assessment incorporates generally acceptable standards and methods |
| Clause 5.11 | Transparency exists through all stages of ecolabelling program development and oeration; information on significant program aspects is available for inspection and comment by interested parties |
| Clause 5.12 | Unnecessary obstacles to international trade don't exist |
| Clause 5.13 | Application and participation is open to all potential applicants |
| Clause 5.14 | Development and selection of criteria based on sound scientific and engineering principles |
| Clause 5.15 | Program is free from undue influence |
| Clause 5.16 | Any fees are kept as low as possible and applied equitably to all applicants and licensees |
| Clause 5.17 | Confidentiality of pertinent information is maintained |
| Clause 5.18 | Mutual recognition is deemed desirable |
